PROCESS
Pre-Production
Pre-production is where we figure out the best game plan for your business. We decide on the video concept, the look/feel and style, we write the script, cast any actors, decide on location and set design, and lock down all the other details involved with how the actual video is going to look, sound, and perform.
We get you feeling comfortable on camera by coaching you through best practices in public speaking. This includes a session with a professional speech coach. We want you looking good too, so we set you up with an image consultant who will shop your closet and make recommendations for the best apparel to wear on camera. If needed, we can set you up with a stylist as well.
Production
We're rolling! Now that we have the road map developed in the pre-production stage, it’s time to put it all together in front of the cameras. This is where our professional crew of creative director, artistic director, hair and makeup artist do what they do best - film a great video.. And Karen is there with you every step of the way on site and directing the crew.
post-production
If production is putting all the ingredients together to bake the cake from the recipe developed in pre-production, then post-production is putting the icing on that cake and making it look irresistibly delicious. Our editorial post-production team kicks in to shape your story, handle color-correction, record any voice overs, clean up the audio, add music, create graphics and in general make sure your video looks exactly like we planned in pre-production. It's at this stage that you’ll see the first cut.
FINAl revisions
Once you've seen the first cut, you’ll have a chance to share your thoughts with us. There is one round of revisions allowed at this stage, within reasonable expectations and within the scope of the original video concept.
delivery
With the final cut complete and your approval signed-off, we create high quality files of your video that can be used for a variety of formats, be it for the web, trade shows or broadcast television. We help you strategize the best distribution strategy to make sure your videos are seen and shared. From thumbnails for YouTube to shortened videos for Instagram, we help you create the content calendar and creative deliverables for all platform.